Natural Stone Slabs (PPC)

In our strategic approach, we focused on enhancing brand awareness and driving effective lead generation through two distinct but interconnected methodologies: Brand Awareness and Lead Generation

Brand Awareness – After conducting an analysis, we found that the perceived value of natural stone products, such as marble, granite, and other Stone, was quite high. This resulted in customers taking extra time and consideration before making a purchasing decision. To address this issue, we launched a comprehensive brand awareness campaign throughout the city. We also allocated a significant budget to promote our brand in nearby locations of our warehouse. To achieve this, we utilised video and display campaigns to showcase the unique selling points (USPs) of Product. By highlighting our strengths, we aimed to differentiate ourselves from competitors and demonstrate why choosing us for natural stone was the best option.
Lead Generation – Our strategy involved running targeted product ads based on search data analysis. By identifying popular search queries, such as Black Marble, Calacatta Gold Marble, and White Marble, we were able to effectively target these products in our ads. Furthermore, we also targeted broader categories like Marble, Granite, and Quartzite to ensure maximum visibility. Our approach also included the use of Dynamic Search Ads (DSA), which proved to be highly effective. DSA allowed us to cover products that were otherwise difficult to target through traditional campaigns, making our ad reach even more comprehensive.