The Aim of this Endeavor: Empowering Bajaj Finserv for Revenue Growth and Enhanced ROI In the realm of financial services, Bajaj Finserv, a prominent player, aspired to secure a path of consistent revenue growth and a substantial rise in ROI. In the midst of grappling with high CPO and CPT figures, Bajaj Finserv embarked on a journey to reinforce its market dominance through strategic PPC campaigns
In the realm of execution, we meticulously dissected the entire sales funnel, choosing to diversify our efforts instead of relying on a single approach. Our strategy entailed conducting various experiments, each equipped with distinct matrices. Through rigorous experimentation across a plethora of digital platforms, we aimed to curate the finest qualified leads. Recognizing the critical importance of precise location targeting in the Real Estate sector, we embarked on a series of experimental campaigns across different locales. By delving into comprehensive keyword theming, our objective was to amplify Click-Through Rates (CTR) and elevate the quality of leads garnered
Our team generated 200+ leads in a Month and Ace Group was able to sell its half of the inventory in the first month only. We managed to bring down the lead cost by 800 INR per lead. Ace Group were able to again rely on Digital Leads as the conversion ratio increased from 8% to 38%.
800 INR
Cost/Conv.
38%
Conv. Rate
